Launched In April, A Campaign To Encourage People To Believe In You, You’ll Be On The Bikes, Support Cars And Buses Of Seven Of The European Competition Teams On Friday (11)
In April, Shimano launched #BELIEVE with a video on YouTube. The campaign is a moral call from Shimano to encourage people to believe in themselves, set goals and pursue their personal goals. In the Country, more than 165 thousand people were affected in the Fan Page Brazil brand on Facebook. Shimano encourages people to realize their dreams and the video contributes with that inspiration.
During this Friday’s stage of the Tour de France 2014, seven teams will support #BELIEVE promoting the campaign on their bikes, support cars and buses. The teams that will be supporting Shimano to realize the dreams are:
– Team Belkin
– Team Giant-Shimano
– Team Sky
– Trek Factory Racing
Shimano’s two top ambassadors in the #BELIEVE campaign are Geraint Thomas, Team Sky’s Welsh cyclist and German Jens Voigt of Trek Factory Racing. Shimano has released a video with Geraint Thomas, available at out site and will release another with Jens Voigt on Sunday (13).
Another online platform out site/believe was created for people who believe, can upload their dreams in cycling. Shimano will support some of those dreams to come true.
About Shimano – Shimano was established in 1921 and is headquartered in Sakai, Japan. Shimano Latin America (SLA) was founded in 2007 and has a wide range of components and accessories for bicycle, fishing and rowing. Seven commercial partners in Brazil: Biape, Cairu Cycle, Isapa, Joytech, JR Comércio, LM Bike and Bicycles Mix.
Shimano has developed the exclusive Shimano Total Integration (STI) technologies, SPD (Shimano Pedaling Dynamics-for shoes and pedals) and SIS (Shimano IndexSystem), recognized and benchmark worldwide. It has among its marks names that are synonymous with quality and performance in the cycling universe: XTR, Dura Ace, Ultegra, DI2.